Inbound Marketing

Our team specializes in using inbound marketing to attract prospects, convert them to customers, and create value to keep them coming back.

Inbound marketing uses valuable content to attract, convert, close, and delight.

We’ll create a customized inbound marketing strategy that generates leads, engages customers, and boosts sales by delivering value at every stage of the customer journey.

Inbound Methodology

  • Mapping the customer journey
  • SEO & social media marketing
  • Marketing automation & workflows

Developing accurate buyer personas is critical to the success of inbound marketing.

We’ll work with you to develop comprehensive, insightful personas that will give you a deeper understanding of your ideal customers and help guide your inbound marketing strategy.

Audience Personas

  • Customer research
  • Persona development questionnaires
  • Surveys & interviews
  • Buyer persona templates

Creating valuable content can turn strangers into visitors, leads, and happy customers.

Our content strategists specialize in delivering the right content, to the right audience, in the right place, at the right time.

Content Strategy

  • Researching the buying process
  • Content creation; blogs, social posts, downloadables
  • Channel research to optimize content delivery

Generating new leads is a crucial step in inbound marketing.

Our inbound team will uncover unique, valuable ways to get people interested in your company’s products or services, and nurture leads into customers.

Lead Generation/Lead Nurturing

  • Calls to action
  • Landing pages
  • Forms
  • Promotions & offers
  • Targeted content
  • Follow-ups & personalization

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